Email marketing remains one of the most effective tools for building relationships with customers. Here’s what makes it indispensable:
- Personalization: Emails can be tailored to individual customer preferences and behaviour, making them more impactful.
- Automation: Tools allow for timely and consistent communication, such as welcome emails, follow-ups, and cart abandonment reminders.
- High ROI: With low costs and measurable results, email marketing boasts one of the highest returns on investment in the digital space.
When done right, email marketing is more than just promotional—it builds trust, nurtures leads, and converts them into loyal customers.
