When it comes to guerrilla marketing tactics there is a range of diversity and can be tailored to fit the unique needs of a brand and its audience. By utilising these creative and often cost-effective strategies, businesses can achieve high levels of engagement and visibility, creating memorable interactions that leave a lasting impact on consumers.
Street Marketing:
These types of promotional activities take place in public high traffic areas to attract attention. Some types of street marketing may include:
Flash mobs, street performances, or public stunts such as bespoke unique builds that draw crowds and media coverage.
- Flyposting: Don’t worry. It’s all above board. Totally legal. This guerrilla marketingoption is a simple yet super-powerful way of spreading the word, or rather PLASTERING it across the walls of teeming cities and towns. Think amazing artwork with a meaningful message. Catching passers-by attention isn’t just possible but completely unavoidable! Get in touch with the Haven Marketer Team to find out how to get it done today!
- Floor Advertising: This form of guerrilla marketing includes eco- reverse graffiti stencils as well as chalk stencils and decals. With the increase on staying environmentally friendly as possible, floor advertising has become increasingly popular and keeping the buzz going but also watching our carbon footprint whilst creating a name for ourselves.
- Product Sampling: In the dynamic world of marketing, product sampling stands out as a powerful strategy. It allows consumers to experience your product first-hand, creating a direct and personal connection that can significantly influence purchasing decisions. Product sampling is more than just giving away free items; it’s a strategic move to introduce your product to potential customers. Usually placed in lively tube or train stations as well as shopping centres. By allowing consumers to try your product without any risk, you can build trust and credibility. This first-hand experience is crucial because it helps in boosting sales, increasing market research, and building brand loyalty.
- Buzz Marketing: In the realm of modern marketing, creating a buzz around your brand can be one of the most effective ways to build awareness and generate interest. Buzz marketing, also known as word-of-mouth marketing or face-to-face marketing, uses the power of social interactions and viral content to get people talking about your brand. Whilst using our brand ambassadors to execute the perfect buzz marketing campaign, it can be much more cost-effective compared to some digital advertising methods. It relies on creating engaging and shareable content that naturally spreads, reducing the need for significant advertising spend. It’s as simple as taking a photo of an unconventional or unique style campaign, posting it and getting views just peaking the public’s interest…. further leading to potential customers.
